Category Development Manager - job 1 of 6

The Category Manager directly supports the Director of Category Development in creating consumer- and customer-focused strategies, tactics, and category-based solutions. This individual will conduct high-quality analyses and synthesize multiple data sources to generate insights and actionable recommendations, while using strong communication and influencing skills to drive execution across national large-format customers.

The candidate must demonstrate sound business judgment, excellent communication skills, and experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.

CATEGORY DEVELOPMENT

Act as a strategic category advisor to retail partners, influencing decisions that drive category and Red Bull growth

Own and deliver category strategies across assortment, merchandising, pricing, and promotions in both in-store and eCommerce environments

Synthesize multiple data sources into clear, insight-led narratives that drive action with internal and external stakeholders

Identify and prioritize growth opportunities across distribution, assortment, shelving, and incrementality, translating insights into execution

Lead customer-facing conversations, confidently presenting recommendations and influencing outcomes

Partner cross-functionally to align category strategies with broader commercial objectives and performance goals

Drive execution of category initiatives, measuring impact and continuously optimizing based on results

CATEGORY MANAGEMENT

Serve as a subject matter expert on the Energy category, consumer behavior, and competitive landscape

Leverage syndicated, POS/loyalty, and panel data to develop fact-based, customer-relevant category recommendations

Lead development and delivery of category reviews, strategies, and joint business planning inputs with retailers

Translate performance data into clear actions that drive incremental sales, share, and category growth

Own planogram strategy and collaborate with retailers to ensure best-in-class in-store execution

ANALYSIS

Lead analysis of new items, innovation, and product mix to assess performance and inform future strategy

Evaluate merchandising and promotional effectiveness, identifying opportunities to optimize ROI

Build and maintain performance tracking tools and scorecards that drive accountability and decision-making

Deliver high-impact, ad hoc analyses and insights to support business priorities

Continuously evolve analytical approaches by leveraging new tools, data sources, and category management best practices

Bachelor’s degree in Business, Marketing, Analytics, or related field preferred

3–5 years of experience in CPG, retail, or syndicated data with a focus on category management, sales, analytics, or shopper insights

Strong experience leveraging syndicated (e.g., Nielsen, Circana), POS/loyalty (e.g., 84.51, dunnhumby), and panel data to drive sales and share growth

Ability to translate complex data into clear, actionable insights and compelling stories

Proven ability to build collaborative partnerships with retail customers and cross-functional teams

Proficient in Microsoft Office (Excel, PowerPoint, Word)

Strong communication and presentation skills

Highly organized with the ability to manage multiple projects simultaneously

Working knowledge of retail merchandising and in-store execution

Preferred Qualifications:

CPCM certification and/or Master’s degree

Experience in sales or analytical sales support, including customer-facing engagement

Experience working with third-party agencies (brokers, data/insight providers)

Beverage/DSD experience

Experience with analytical tools (e.g., Tableau, Power BI, SQL, Alteryx, ProSpace)

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.