Brand Manager, Partnerships

BRAND MANAGER, PARTNERSHIPS 

Sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our teams are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique. 

The Brand Manager, Partnerships, will play an integral role in shaping Sweetgreen's future. You’ll chart the path to how we show up in culture through disruptive strategy and culture-first execution. This position will bring brand stories to life through partnerships, talent collaborations, experiential activation, and cross-channel creative moments that make Sweetgreen feel more human, flavorful, and culturally fluent. 

The Brand Manager, Partnerships will report into the Brand Marketing team. You’ll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.

As the Brand Manager, Partnerships you will: 

Partnerships Strategy + Development

• Own Sweetgreen’s end-to-end partnerships strategy and roadmap, spanning brand, talent, wellness, tech, lifestyle, and strategic co-marketing partners
• Identify and vet potential disruptive partners (brand, CPG, influencer), staying ahead of trends and ensuring talent aligns with brand values and ethos
• Lead outreach, negotiation, and relationship management across the partnership pipeline while managing annual partnerships budget
• Translate brand strategy into partnership filters and frameworks to guide future collaborations

Cross-Functional Integration & Measurement

• Partner across Marketing, Culinary, Retail, Loyalty, Ops, Finance, and Digital to bring partnerships to life with strategic alignment and operational excellence
• Work closely with Operations and Finance teams to scope and execute larger-scale or integrated partnerships and corresponding activations, including go-to-market planning, in-store experience, and performance tracking
• Collaborate with internal stakeholders to ensure partnerships are feasible, scalable, and deliver against brand and business goals
• Collaborate with internal legal teams to vet terms, usage rights, exclusivity, IP ownership, deliverables, and termination clauses, especially for talent, content, and co-branded activations.
• Track performance of key partnerships and activations across brand impact and business KPIs, and use insights to inform future strategy

You’ll Thrive In This Role If You...

• Are deeply plugged into culture with an ability to spot signals before they become trends, and turn them into brand ideas 
• Have experience building and managing brand or talent partnerships from pitch through launch
• Know how to take a campaign from insight to execution and bring teams along with you
• Have production chops and can confidently manage shoots, content creation, and vendor partners
• Love food, believe in thoughtful sourcing, and see brand as a tool for impact

Qualifications

• Minimum 4-Year degree
• Minimum 7 years in brand marketing, partnerships, content production, talent relations, or agency strategy
• Experience leading brand collaborations or talent partnerships in a fast-paced, cross-functional environment
• Background in content production and creative development across video, photo, social, and IRL activations
• Exceptional communication, relationship-building, and project management skills
• Strong instincts for culture, visual storytelling, and brand building
• Food, lifestyle, or mission-driven brand experience a plus

What you’ll get: 

• Competitive pay + bonus plan based on performance + equity 
• Health, dental + vision insurance 
• 401k 
• Flexible PTO, because we respect the need for work/life harmony 
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food 
• To live the sweetlife and celebrate your passion + purpose 
• A collaborative family of people who live our core values and have your back 
• A clear career path with opportunities for development, both personally and professionally 
• Free sweetgreen swag 
• Complimentary sweetgreen 

Come join the sweetlife!

About sweetgreen

Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together