Senior Sales Account Executive

About Our Monetization Platform:

Gen’s monetization platform connects high-intent consumer demand with premium publisher audiences through a combination of:

• Contextual, in-content monetization experiences (including SmartCards)
• Syndicated content and distribution partnerships across trusted publisher environments
• Editorial-safe, performance-driven integrations designed to scale without compromising reader trust

Our approach balances performance, UX integrity, and long-term sustainability. We believe durable monetization comes from aligning advertiser demand, publisher experience, and real user intent — not from short-term arbitrage.

Role Summary:

As a Senior Sales Account Executive – Demand Partnerships & Monetization, you will own the full sales cycle for advertiser, offer, and monetization demand across Gen’s distribution ecosystem.

You will be responsible for sourcing, closing, and growing partnerships with advertisers, affiliate programs, FinTech’s, and other demand partners whose offers can be deployed across SmartCards, syndicated content, and related monetization formats on premium publisher sites.

This role is ideal for a consultative seller who understands performance marketing and content-driven distribution, and who can work cross-functionally to match advertiser goals with the right formats, contexts, and publisher environments.

Key Responsibilities:

Demand & Partner Acquisition

• Own the demand-side pipeline for assigned verticals or advertiser segments, from prospecting and qualification through close.
• Source and onboard new advertisers, affiliate partners, and direct-response brands whose offers align with Gen’s content-first, publisher-safe environments.
• Position Gen’s ecosystem as a scalable, intent-driven distribution channel, spanning contextual units and syndicated content placements.

Solution Design & Distribution Strategy

• Run discovery with advertiser stakeholders (growth, performance, partnerships) to understand:
  • Customer acquisition goals and KPIs
  • Target audiences and eligibility requirements
  • Funnel structure, compliance constraints, and creative considerations
• Recommend the right distribution mix — SmartCards, syndicated content, or blended approaches — based on advertiser objectives and performance expectations.
• Partner with internal teams to translate advertiser goals into executable monetization strategies across publisher environments.

Performance Ownership & Optimization

• Serve as the commercial owner of advertiser outcomes, collaborating closely with Ad Operations to:
  • Monitor engagement, CTR, CVR, and downstream performance
  • Adjust offer mix, placement context, and rotation strategies over time
  • Balance performance gains with UX, editorial standards, and long-term scalability
• Lead ongoing performance reviews and business updates, using data-driven insights to identify expansion opportunities.

Commercial Structuring & Growth

• Lead pricing, deal structuring, and contract negotiation for demand partners, including:
  • CPC, CPA, hybrid, or revenue-share models
  • Volume expectations and pacing frameworks
  • Multi-offer or multi-brand rollouts
• Partner with Legal, Finance, and RevOps to ensure deals are scalable, compliant, and aligned with broader monetization goals.

Cross-Functional Collaboration

• Work closely with publisher-supply counterparts to ensure advertiser demand aligns with:
  • Editorial and UX guardrails
  • Publisher expectations and brand safety standards
  • Long-term trust and sustainability
• Partner with Product Marketing and Marketing to develop demand-side narratives, case studies, and sales enablement materials.
• Maintain accurate CRM hygiene and forecasting, while providing feedback on market trends and emerging demand opportunities.

What You’ll Bring:

• Proven experience in performance media, ad tech, affiliate, or demand-side partnerships, ideally within content-driven or publisher ecosystems.
• Strong consultative selling skills, with the ability to design solutions that balance advertiser performance goals with distribution constraints.
• Fluency in performance and monetization economics, including CAC, CVR, RPM, traffic quality, and funnel optimization.
• Comfort interpreting engagement and conversion data and turning insights into actionable recommendations.
• Cross-functional credibility — you understand that monetization success requires tight coordination with Ad Operations, Product, and Supply.
• Clear, confident communicator who can bridge commercial, technical, and editorial considerations.
• Partnership-first mindset, focused on building durable, long-term advertiser relationships rather than one-off deals.
• Growth mindset and accountability in a scaling environment.
• Minimum of 5 years sales experience in AdTech with bachelor’s degree required, advanced degree a plus

How We Work

At Gen, we prioritize long-term value creation for advertisers, publishers, and users. In this role, that means:

• Focusing on quality demand that enhances — not exploits — content environments.
• Collaborating across teams to ensure demand growth is intentional and sustainable.
• Operating with transparency, curiosity, and continuous feedback.

Additional Details:

Travel: Travel required as needed to support client relationships and business objectives
 

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.