Director, Performance Marketing Analytics
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Performance Marketing Analytics in United States.
This role offers a strategic leadership opportunity to drive data-driven marketing performance across multiple channels and regions. You will lead a high-performing analytics team, designing and implementing scalable, predictive frameworks that optimize marketing investments and maximize ROI. The position is highly visible and cross-functional, collaborating with Sales, Marketing, Product, and Technology teams to generate actionable insights. You will oversee campaign performance, provide recommendations based on short- and long-term value, and champion data governance and integrity. This is ideal for a results-oriented, analytical leader who thrives in a fast-paced, innovative environment and enjoys mentoring team members while influencing strategic marketing decisions.
- Lead and manage the Performance Marketing Analytics team, developing a robust, scalable, data-driven engine for investment decisions
- Orchestrate project plans to centralize performance measurement and implement predictive analytics across marketing channels
- Provide actionable recommendations on marketing investments, including short-term and lifetime value considerations
- Optimize campaigns through testing, A/B experiments, and cost-of-acquisition reduction strategies
- Standardize KPIs, develop dashboards, and ensure alignment on measurement methodologies with stakeholders
- Ensure data accuracy and reliability by improving data structures, integrating multiple data sources, and championing governance
- Collaborate cross-functionally with Marketing, Sales, Product, and Technology teams to enhance decision-making and performance outcomes
Requirements:
- Minimum 10 years of experience in Marketing Analytics, omnichannel optimization, or related fields
- Bachelor’s degree in Data Analytics, Finance, or related field
- Proven track record of increasing marketing ROI and revenue through predictive modeling and testing
- Experience managing and developing high-performing teams
- Expertise in SQL, data mining, business intelligence tools, and advanced Excel
- Strong analytical and problem-solving skills with the ability to make data-driven, sometimes unconventional recommendations
- Excellent written and verbal communication skills, able to influence stakeholders at all levels
- Demonstrated curiosity and adaptability in emerging technologies, including practical experience leveraging AI tools to improve processes and results
- Superior organizational skills, process orientation, and attention to detail
Benefits:
- Competitive salary ranging from $144,770 to $195,450 (varies by location and factors like experience; California-specific range $180,730–$244,000)
- 401(k) with employer match
- Comprehensive medical, dental, and vision insurance
- Life, disability, accident, and illness insurance
- Flexible time off and 12 paid holidays in 2026
- Parental leave and wellness benefits
- Health and dependent care flexible spending accounts
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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