Director, Sales and Customer Services - Alfred Music

Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians. 

At Alfred Music, we believe that music is for everyone. As the world’s leading educational music publisher, we’ve been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls. 

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred’s Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner. 

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

General Summary

As Director, Sales and Customer Services, you will lead the Alfred Sales and Customer Services staff to develop plans to foster increased revenues and market share for our products through the retail and wholesale channels. You will be responsible for the lifecycle of the customer journey from lead conversion and onboarding to retention, engagement and success. You will develop and oversee the strategic customer journey, devising processes and strategies for success and scalability, and are ultimately responsible for revenue growth. 

While you will inherit existing teams and functions, this is a build role. We are looking for a leader who is both strategically and tactically gifted and is motivated by effective change leadership. This is a growth and rewarding opportunity for the right individual. 

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Sales and Customer Services Teams, work in close collaboration with MakeMusic Sales, Growth Marketing, Content and Product teams, and report to the General Manager, MakeMusic. 

Core Functions:

• Strategic Leadership: Directs the Sales and Customer Services departments to exceed monthly, quarterly and annual revenue targets across traditional retail, wholesale, and SaaS vertical markets.
• Revenue Architecture: Designs and executes comprehensive promotional strategies and sales programs; establishes KPIs for account teams and maintains accountability for key account performance.
• Key Account Governance: Architects and oversees the strategic management of Top 100 accounts; fosters executive-level relationships to ensure long-term retention, identifies expansion opportunities, and secures high-value renewals.
• Organizational Diagnostic & Design: Conducts a comprehensive assessment of the current Sales and Customer Service teams; identifies talent gaps and defines new or evolved roles to align with a modern, scalable organizational structure.
• Sales Infrastructure & Comp Planning: Architects and implements performance-based compensation plans and incentive structures that align individual motivations with corporate revenue targets.
• Strategic & Tactical Revenue Ownership: Sets and executes the high-level growth strategy while remaining "in the weeds" to build robust revenue forecasting models, sales scripts and playbooks, and CRM workflows from the ground up.
• Operational Excellence & Process Reengineering: Evaluates existing workflows across sales and fulfillment; designs and deploys new standard operating procedures (SOPs) to eliminate friction between the front office and the distribution center.
• Financial Forecasting & Planning: Partners with the General Manager to develop high-accuracy revenue forecasts, manage departmental budgets, and align sales trajectories with corporate fiscal goals.
• Cross-Functional Strategy: Collaborates with Marketing to architect and implement integrated go-to-market strategies that increase brand equity and market share.
• Policy & Governance: Serves as the final authority on Dealer Policies, including pricing structures, discount tiers, logistics, and return frameworks to ensure healthy margins.
• Market Presence: Acts as the primary brand ambassador at major trade shows and during high-stakes negotiations within key sales territories.
• Customer Experience & Retention Strategy: Orchestrates the Customer Success and Support roadmap to drive world-class engagement and retention; defines KPIs and operational best practices that transform the service department into a proactive growth engine for both B2B and B2C segments focused on Customer Livetime Value (LTV)
• Operational Continuity & Fulfillment Oversight: Acts as the strategic liaison between Sales, IT, and Distribution Centers to streamline order flow and troubleshooting. Optimize and evaluate existing workflows across sales and fulfillment; designs and deploys new standard operating procedures (SOPs) to eliminate friction between the front office and the distribution center.

Required Qualifications:

• 6+ years of sales experience, with a proven track record in both software/SaaS and related physical product fields. 
• 3+ years of experience as a sales leader & people manager.
• A positive, natural leader with proven ability to inspire performance with sales teams, customer teams, and the organization at large.
• Extensive experience in change management and/or scaling teams.
• Strategic versatility with the ability to pivot between high level strategy and hands-on execution.
• Operational grit with experience managing the intersection of sales and physical logistics, including a comfort level with legacy systems and warehouse coordination.
• Ability to communicate, present, and influence all levels of the organization including executive and C-level.
• Detailed familiarity with one or more CRM, ERP, and other like platforms.
• Fluency in MS Office and Google Suite applications.
• Persistent, organized, and able to prioritize based on metrics.
• Team player with a collaborative customer-focused mindset and highly relational.

Desired Qualifications: 

• Understanding of SaaS sales methodologies in addition to traditional account management.
• Ability to perform basic analysis of SaaS health metrics and retail sell-through data.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $126,207 - $210,345. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

 If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel:

Willingness and ability to travel 20-30% of the time. Anticipated travel to include internal company events, meetings, and training, as well as customer events, conferences, and customer visits.

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