Lead Generation Specialist - West Coast

About Sequel 

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.  

Job Overview 

As a Lead Generation Specialist, you’ll play a crucial role in fueling the growth of Sequel’s customer base. In this entry-level inside sales position, you’ll be responsible for identifying and engaging prospective patients and caregivers to generate qualified leads for the sales team. You will be the first point of contact for many future customers, helping to educate them about Sequel’s insulin delivery technology and uncovering how we can best support their needs. 

This is a great opportunity for someone early in their sales career who is passionate about healthcare, technology, and improving the lives of people living with diabetes. 

This role requires west coast-based candidates who can work 9am-6pm Pacific time.

• Outbound Sales Calls: Make 60+ outbound sales calls per day to customers who have shown interest in the twiist device, explaining product benefits and how twiist compares to competitors. 
• Inbound Call Management: Manage incoming queue calls, addressing customer inquiries and providing information about products and services. 
• Transition qualified leads to appropriate sales team members and provide lead context for a smooth transition.  
• Maintain accurate and up-to-date records in the CRM system (e.g., Salesforce). 
• Collaborate with Inside Sales Manager and marketing to follow up on campaigns and events and share lead insights. 
• Provide timely and professional responses to general product inquiries. 
• Consistently meet or exceed weekly and monthly activity and lead conversion goals. 
• Build a strong understanding of Sequel’s product offering and value proposition. 
• Participate in ongoing training to continuously improve diabetes knowledge, sales skills, and product expertise. 

• High school diploma or equivalent. Bachelors degree in a healthcare or business-related field a plus. 
• 0-2 years of experience in a sales, customer service, or healthcare outreach role. Previous inside sales or call center experience is a plus. 

• Excellent verbal and written communication skills. 
• Comfortable making outbound calls and engaging with a variety of stakeholders. 
• Self-motivated, goal-oriented, and highly organized. 
• Passion for improving the lives of people with diabetes. 
• Ability to convey complex information to prospective customers  
• Experience using CRM tools (Salesforce) is a plus but not required. 
• Knowledge of diabetes or medical device industry is a plus but not required. 

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

Temporary employees and interns are paid hourly and are eligible for overtime pay. While these roles are not eligible for bonuses, equity, or most company benefits (except where required by law), eligible individuals will be automatically enrolled in our 401(k) plan, which includes a 6% company match with immediate vesting.