Head of Consumer Sales

Who We Are

Villa is building America’s leading next-generation homebuilding platform. With a mission to be the easiest, fastest and most cost-efficient way to build homes, Villa is a highly scalable new approach to offsite homebuilding and is critical in solving the many problems facing the U.S. housing market. Villa provides end-to-end services for customers that span feasibility, design, permitting, and construction of high-quality homes built using modern offsite construction. Villa is currently the largest ADU builder in California and is growing rapidly into other housing products and geographies.

Role Overview:

We are seeking a highly driven and strategic Head of Consumer Sales to help scale Villa’s direct-to-consumer ADU business, our Altadena rebuild efforts, and the resale of our expanding Neighborhoods by Villa portfolio. This person will lead all aspects of the consumer sales organization, and execute multi-channel growth strategies that navigate complex sales cycles for individual homeowners and larger residential developments alike. Ideal candidates are sophisticated consumer sales leaders with a strong focus on customer experience, consultative sales, and a passion for solving the challenges of housing affordability.

• Manage Villa’s direct-to-consumer (D2C) sales team consisting of Home Consultants, with the opportunity to expand and build the sales organization as Villa’s D2C channels scale.
• Drive D2C fee-building sales for homeowners building ADUs statewide in California and with our partners in Colorado, and single family homes for individuals rebuilding in Altadena.
• Own all aspects of the sales performance of Neighborhoods by Villa developments across California and Colorado.
• Manage Villa’s relationships with partner brokerages for our developments, and help execute Villa’s sales and marketing strategy in conjunction with these brokerages.
• Continue to refine Villa’s end-to-end customer experience across our digital surfaces, in our model homes, and in interactions with our Home Consultants.
• Partner with Villa’s marketing team to drive engaging consumer content and campaigns, and iterate on those campaigns to broaden Villa’s reach and increase customer conversion.
• Manage Villa’s relationship with partner consumer lenders across our ADU, Altadena, and Neighborhoods by Villa portfolio. 
• Work hand in hand with Vila’s estimating, legal, and preconstruction teams to ensure the validity and accuracy of proposed consumer building projects from project inception to contract.
• Monitor, report, and drive D2C performance metrics and KPIs.
• Collaborate with the VP of Growth to develop quarterly OKRs and strategic initiatives.

• Coach and mentor Home Consultants on introductory, design, and proposal calls, joining and completing calls as needed.
• Drive day-to-day management of the Home Consultant team to reach and convert a broad range of D2C clients across Villa’s consumer channels.
• Monitor and analyze our consumer channels sales pipelines, and the activities, metrics, and backlog of each Home Consultant.
• Own the integrity of D2C Salesforce data, and manage a disciplined customer outreach program.
• Partner with Villa’s marketing team to drive top-of-funnel metrics across target geographies and customer personas, and tailor our messaging and sales strategies to these personas.
• Manage and coordinate consumer project feasibility with estimating, construction, and project managers.
• Manage the full sales funnel and performance of our Neighborhoods by Villa developments from customer interest to contract to final close.
• Manage Villa’s third-party broker relationships, reporting, and sales and marketing strategies.
• Help select the right brokerages to partner with for new developments across a number of geographies.
• Help define Villa’s long-term brokerage strategy, evaluating various structures, cost trade-offs, and compliance requirements.
• Coordinate with Villa’s internal development team to define and execute development timelines, internal reporting, pricing strategy, marketing tactics, and customer journeys.
• Manage Villa’s relationships with partner lenders, ensuring they are achieving agreed-upon SLAs and customer satisfaction metrics.
• Refine our model home experience from booking tours to in-home experiential and educational elements in coordination with our Model Home Consultants.
• Work closely with Villa’s design and operations teams to develop new product offerings to ensure our products and design elements meet the needs of our ADU and Altadena customers.
• Partner with Villa’s Legal team to secure and finalize agreed-upon contracts and documentation.
• Act as a subject matter expert on our products, services, and process, providing customers with peace of mind that we operate at a higher standard than any company in the industry.
• Travel required: approximately 10%+ of the time to meet with partner brokerages, clients, internal teams, and attend industry events.

• 7-10+ years sales experience, preferably working directly with consumers in residential real estate or homebuilding, demonstrating proven results of hitting and exceeding goals.
• Proven sales management experience leading consumer-facing sales professionals, combined with a strong track record of cross-functional collaboration with business operations, legal, product, and other core teams.
• Experience building sales pipelines, customer outreach cadences, automation, and robust reporting in Salesforce or an equivalent CRM.
• Excellent verbal and written communication skills and enjoy interacting with people via phone, email, and social media to articulate ideas and gain their trust. You have experience drafting clear communications that demonstrate attention to detail.
• A track record of personal accountability and a high standard of integrity and professionalism. You’ve demonstrated resilience and a desire to succeed in the face of new and/or unforeseen challenges.
• Demonstrates and embodies a “find a way” mentality to hit goals and deliver results.
• Low-ego team player with a strong desire to strengthen and improve internal processes. You bring a roll-up-your-sleeves mentality and a willingness to step in wherever needed, contributing across a broad range of responsibilities to move the company forward.
• A desire to learn, grow, and get in on the ground floor of a company that is changing housing.
• Receptive to feedback, with a willingness to learn and embrace continuous improvement.
• Background/fluency in homebuilding, residential real estate, or real estate brokerages is a strong bonus.

Full-time positions are also eligible for a competitive compensation and benefits package that includes medical health insurance, 401K, equity in the form of Stock Options, Paid Time Off, Short Term Disability leave, generous Parental Leave and a range of other benefits.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications, we encourage you to apply.

Villa is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles FCIHO, we will consider for employment qualified applicants with arrest and conviction records.

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