Director of Sales

Director of Sales - Wyoming, Michigan

DISHER is currently partnering with the largest residential production home builder in West Michigan, on their Director of Sales opportunity. In this role, you will own the go-to-market sales strategy, lead and motivate a growing sales team, and play a central part in shaping how one of the region's fastest-growing homebuilders continues to scale. This is a high-impact leadership position reporting directly to ownership, with real influence over team structure, community-level sales strategy, and the customer experience across all of their markets.

What it's like to work here:

This organization is built on being entrepreneurial, collaborative, and people-first , the kind of place where your ideas are heard by ownership directly and where your work translates into tangible results in the communities where people live.

• Lead, motivate, and coach the sales team day-to-day, creating accountability and building a culture of performance.
• Design and implement strategic go-to-market plans for each community and product line, including pricing, promotions, and incentive programs.
• Develop and present a staffing strategy for the sales team as annual volume continues to grow beyond 400 homes.
• Collaborate closely with the Director of Marketing on community launches, new product introductions (including townhomes and short-term rental properties), and brand-level messaging.
• Drive weekly, monthly, and quarterly sales objectives and prepare accurate, data-driven sales reports and recommendations for ownership.
• Own the customer relationship from first contact through contract, cultivating loyalty and ensuring an exceptional experience.
• Manage escalations and resolve customer issues before they reach the VP of Sales or ownership.
• Assess the competitive landscape and adjust selling strategies, pricing, and community positioning accordingly.
• Negotiate and approve sales contracts, working within company guidelines to close deals.
• Develop and run a sales training program for current team members and new additions.
• Create product selections and design offerings that are on trend and aligned with the needs of the markets they serve.
• Operate as a visible field leader. Present in communities, at model homes, and engaged with the markets across their growing geography.

• Experience in residential home building sales, specifically with a private production home builder; this is the most critical requirement for this role.
• Proven track record of leading and growing a residential sales team in a high-volume environment.
• Demonstrated ability to develop and execute a go-to-market sales strategy, not just manage a team that follows one.
• Strong strategic thinking skills. Ability to develop a staffing plan, articulate a vision for the sales department, and make decisions that are ahead of growth rather than reactive to it.
• Data fluency — ability to analyze sales performance, build reports, and make strategic recommendations to ownership based on trends and metrics.
• Experience with contract management and the residential sales process from first visit through close.
• A relationship-first, West Michigan mindset. Someone who understands that homebuying in this market is personal, and who builds trust naturally with buyers and internal teams alike.
• The personality to motivate and energize a sales team, balanced with the discipline to manage process, set expectations, and drive accountability.
• Comfort operating in a fast-growing, entrepreneurial, privately held company where the pace is fast and the org structure is lean.
• Excellent verbal and written communication skills. Able to communicate effectively with ownership, cross-functional teams, and customers.
• Bachelor's degree in marketing, business administration, or a related field preferred.
• Must have the current and continuing right to work in the United States without sponsorship now and in the future.